With the ambitious objectives of enhancing brand awareness and brand experience, supporting lead generation and improving content workflow, this was always going to be a challenging project. But we do love a challenge.
That’s why, through our reputation for delivering market-leading Sitecore website projects, we were approached by MDA National to help them undertake this bold upgrade of their website.
And we did it from scratch. Working closely with the excellent client-side team, we scoped, designed and built this content-rich, robust and beautiful website. The site now delivers detailed, professional articles, videos, blog posts and publications from a massive, dynamic content library, targeted to the specific needs of their diverse range of HCP members.
The first month since launch has seen a remarkable 40% increase in traffic along with a 51% increase in new users.