Thrifty website and booking engine


We have been responsible for the Thrifty Car Rental website for over 12 years now, including the management and maintenance of their complex booking engine and integration with their backend systems, as well as on-going UX, design, development and maintenance work.

So we were honoured to be approached by Thrifty and NRMA to completely revamp the Thrifty website, including migrating it to Sitecore.


This ambitious, Agile project was a huge undertaking that ran over a 9-month period and involved placing a team of 5 FTEs on-site at NRMA for the duration of the project.

We undertook a full redesign and development of the website, which is fully responsive, as well as implementing the extensive migration from the Open Text CMS to Sitecore.


Since launch, the site has over-performed on a number of primary KPIs, including an increase in conversion rate and order value across all devices.

Services Provided

“PING Works are our extended team for the ANZ digital booking platform. Their in-depth knowledge of our technologies and applications means that we can approach them with digital and business challenges, for which the team engineers and implements solutions that are proactive and thought leading.”

Kristy Thomas - Head of Digital and Program, Thrifty Car Rental