Globus Travel Website


The Circuit Travel group operate a number of travel brands to address various travel markets. These brands include Globus, Cosmos, Monograms, and Avalon Waterways.

Circuit Travel was looking to enhance their user engagement and marketing offer to their Australian, New Zealand and Asia Pac markets. To facilitate this, PING was engaged to help review the current sites’ structure and define, develop, and implement a series of UX & UI enhancements across the core brand sites. The core objective was to provide greater insights into the tours offered and deliver relevant marketing and content updates in support of localised campaigns.


PING was engaged to consult with the Circuit Travel team and jointly enhance the current sites through a series of planned engagements over the course of 9 months of sprints.

Following the completion of the initial Discovery and Sprint 0 phases, the identified task backlog was prioritised and executed under a program of works across the core sites. Discovery included a review of the current site limitations, template structure and engagement with the internal sales teams. The proposed revamp allowed for a global site structure to be optimised to improve site performance along integrating Dynamic CRM forms. The outputs included enhanced site and template structures, reduction in template complexity, site styling architecture and mapping the current site structure into the new improved site structure.

We used our extensive Sitecore experience to optimise both the user interface and the back-end integration to their CRM system to increase user engagement and customer conversion.

The Globus website was completed first and then the extensive learnings from this project were used to shape and optimise the UX and design for the other sites in the group.


We delivered all three beautiful new websites (Globus, Cosmos and Avalon Waterways) – on schedule and on budget, reducing significant technical debt across the sites whilst optimising the user experience and conversions to sales.

Services Provided