PING and Destination Gold Coast win 2023 Sitecore Experience Award

We are delighted to announce that Destination Gold Coast has won a Sitecore Experience Award (SEA) in the APJ region for its work with PING Works. The website was selected from a record number of entries, winning under the category for the Most Powerful Tech Stack Integration, for the stunning new Destination Gold Coast website and its exemplary use of Sitecore’s extensive suite of marketing tools.

In fact, the positive impact the new site has had on Destination Gold Coast’s capacity to support the tourism industry has been incredible – with LTIs (leads to industry) increasing by 164% year on year.

Daniel McQuillan, Digital Performance Manager at Destination Gold Coast said "The recognition from the Sitecore Experience Award is much more than a technical achievement; it's a significant milestone for the tourism industry on the Gold Coast. By harnessing the power of Sitecore's comprehensive marketing tools through our collaboration with PING Works, we've not only elevated the digital presence of Destination Gold Coast but have created a ripple effect of opportunities for local businesses. This award underscores the potential of digital innovation in revitalising the local tourism landscape, laying a solid foundation for growing the already thriving economic ecosystem in our beloved region."



The primary objective of the website is to showcase the region’s unrivalled range of experiences, attractions, accommodation and events to their target B2C and B2B user groups – and convert visits into bookings for local businesses.

A core feature of the website is the beautiful photography and dynamic content throughout, designed to engage and inspire the visitor.

“We’re honoured to receive this prestigious award with our wonderful partner, Destination Gold Coast. Coupling user-centred design with best-practice use of Sitecore’s range of interactive tools not only created a beautiful website, but also provided a powerful platform to assist the Destination Gold Coast team in achieving their strategic marketing goals.” said Tim Stokoe, CEO of PING.


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