Content Strategy, Content Marketing, Search

Do you know your content marketing from your content strategy?

Content marketing may be a prominent buzz word these days – but it’s actually been around for a long time, just under different names and disguises. We’ve delivered content marketing strategies and campaigns for a host of blue-chip brands over the last several years, including Panasonic, Nestlé, MAGGI, Mercedes-Benz Dell and TAL.

Making your brand relevant and accessible to your target audience – using an omni-channel communication approach. Effective content marketing achieves this by delivering useful, engaging, entertaining and/or emotive content to them – at the right time, in the right place and in the right format.

Our approach includes target persona creation or extension, content audits and gap analysis, content mapping, content ideation, channel planning, content production and publishing.

Examples of our content marketing & digital marketing work:

McGrath Website

Resimac Website

Panasonic Digital Ecosystem & Content Strategy

MAGGI Digital Ecosystem

Nestlé Health Science Website

Roche Xenical Plan

GSK Macleans

Mercedes-Benz Freedom From Work