It’s been a much-vaunted statistic that there are now more mobile phones on the planet than there are people. By mid-2014, there were 7.7 billion mobiles v 7.1 billion people. 2014 also saw more people access the Internet via smartphone than by PC/laptop. Little wonder then that Google introduced their mobile-friendly algorithm changes in April of this year in an attempt to ensure that web content is as easily viewed on mobiles as it is on tablets and PCs. Their obvious priority being that all search queries are easily satisfied on all device and platform formats. READ MORE