The Challenge
Australian Wool Innovation needed to consolidate more than 18 disparate websites into the one www.wool.com portal, catering to a diverse user base, ranging from farmers to fashion designers.
The Solution
A thorough scoping phase was needed to understand the business and determine the best user experience for the portal so that it met the needs of a the various audience types.
Following the extensive IA, templates were designed to accommodate the large range of content.