Content Director - Founder
With almost 20 years’ experience on the Interwebs, Tim does the digital strategy and content marketing stuff.
A seemingly schizophrenic existence as copywriter, strategist and suit has served him well over the years in delivering him into the role of content marketer.
Tim has been immersed in the digital world – in content, marketing and advertising - for the last two decades, across Australia, New Zealand and the UK. He specialises in content marketing, content development, digital marketing & media strategy and search (SEO & SEM) strategy. He has been responsible for defining and creating content and campaigns for a wide range of clients, from financial services and automotive to government and healthcare through to FMCG and retail.
Before PING, Tim was a founding partner at Suede Digital (2001 – 2011), the Online Director and a founding partner of the advertising agency LOVE, and the strategic director at APL Digital (now One Digital). Over this period, he has worked with a vast range of blue-chip clients, including Panasonic, Nestlé, GSK, KIA Motors, Mercedes-Benz, Tourism Australia, Dell, TAL, NRMA, Thrifty, Stockland, Roche, Coca-Cola, Ford Motor Company, BP, Mobil, Douwe Egberts, Pfizer, Janssen-Cilag, Bankers Trust, Commonwealth Bank, Top Shop and Tower Insurance Group (to name but a few!).
Borderline OCD (a virtual prerequisite of a seasoned copywriter), when not dissecting content with a large red pen he is ensuring all items in his office are arranged in a comfortingly rectilinear fashion.