PANASONIC DIGITAL ECOSYSTEM & CONTENT MARKETING

The Challenge

Panasonic had 19 websites, all with different branding, developed by a number of different suppliers using a variety of technologies containing content and functionality that had to be maintained manually and was frequently out of date. All 19 websites were purely product focused with a complete absence of general information or any social interaction. Any movement between the 19 websites was unknown.

Basically, Panasonic’s contact with customers was implemented at an individual interaction or individual product level without any holistic communication of the brand or strategy guiding customer contact or communication.

The Solution

We devised a strategy to create a digital ecosystem that would enable Panasonic to engage with these audiences at a multitude of relevant digital touch points, including:

  • New single brand website, with CMS and CRM
  • Key product micro-sites
  • SEM (paid search) strategy, with new personas
  • Consumer blog
  • Business blog
  • Social Media presence (including Facebook; YouTube channel; Twitter; LinkedIn)

Services Provided

Digital Strategy; UX Strategy; Search Strategy; SEO Implementation; Social Media Strategy & Community Management; Solution Architecture; Development; Project Governance; Maintenance; Extranet; Account Management, Hosting – Fully Managed Service; Deep CRM, ERP & DAM integration

Services Provided

Analytics

Application Integration

Content Migration

Creative

Creative Design

Development

Digital Strategy

HTML/CSS

Information Architecture

Maintenance

Microsoft Dynamics CRM

SEO - SEO Strategy

SQL Server database design

Sitecore CMS Development

Solution Architecture

Workflow